Gillette announced a new high-tech gadget, a fancy version of the Mach3Turbo featuring 62 patents and a tiny, battery-powered motor that emits pulses that work on the skin to prop up hair so it can be lopped off more easily.

The company said the gentle, electric hum of the "M3Power" not only reduces the need to shave over the same skin surface repeatedly, but even produces an agreeable massaging sensation.

But the Rolls-Royce device, expected to hit North American shelves in May, will also come with a Rolls-Royce price tag: $14.99 for the shaving system (including a battery), compared to $8.99 for the Mach3Turbo. A 4-pack of blades will go for $10.99, a 15 percent premium.