Apple has launched Kindle Cloud Reader, a web-based reader for your Kindle books. All your Kindle purchases are now available on your PC without having to download a Kindle App. You can read your books in your browser. The app works very well, and looks surprisingly good.

“We are excited to take this leap forward in our ‘Buy Once, Read Everywhere’ mission and help customers access their library instantly from anywhere,” said Dorothy Nicholls, Director, Amazon Kindle. “We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser. The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you’re using – from Chrome to iOS. To make it easy and seamless to discover new books, we’ve added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books.”

Head on over to http://read.amazon.com to check it out.